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PropFuel Doubles New Member Count Over Traditional Marketing in A/B Test

Discover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.

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What You'll Learn Inside

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  • How guest accounts work as an association member acquisition strategy.

  • The differences between broadcast emails and conversational engagement campaigns.

  • The results of the 3-month A/B test email campaign, including the dues revenue gained by the winning campaign.

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