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ASAE Uses the Ask, Capture & Act Method to Engage Members Year-Round

Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.


What You'll Learn Inside



  • What the Ask-Capture-Act method is, and how ASAE is engaging members daily with this process.

  • Topics covered in ASAE's sequenced, year-round campaign, to connect directly with new and renewing members on various aspects of their career, member experience and needs.

  • Campaign questions and 2020 results, as a blueprint for your own conversational engagement campaign.

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