THE 2024 ASSOCIATION EMAIL ENGAGEMENT BENCHMARK REPORT

Dive into PropFuel’s first-ever email engagement benchmarking report - a no-nonsense guide exploring modern approaches to email engagement. What's working and what's not. If you’re a bold and curious marketing or membership professional in the association space, this one’s for you.

This report offers insights on how to make every email count. From optimizing campaign audience size (smaller is better!) to exploring the magic of asking questions vs. broadcasting information, we've laid it all out for you.

If you're on the hunt for ways to improve your email campaigns to finally create emails that engage and move members and future members to action, you're in the right place!

The Data

The data and trends in this report are sourced from an analysis of all campaigns from 201 PropFuel clients, nearly all of them associations just like yours. In total, the data represents just under 13 million emails sent.

We believe these findings will provide both simple tactics and ah-ha moments to apply to your email campaigns, immediately.

The Analyses

The benchmark report is comprehensive and covers these areas:

• Shifting from broadcasts to conversations
• Response rates
• Why campaign size matters
• Best day of week to send email
• Importance of a reminder email
• Response rates by campaign type
• Dual benefit of renewal campaigns
• Profile building campaigns
• Performance of other campaign types
• Response rates by question type
• How to achieve email excellence
• How to learn more