FREE EBOOK

Conversational Engagement

Stuck on how to get your members to act? Discover the conversational engagement approach!

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What will you learn?


  • Engagement vs. Personalization: Why *|FIRSTNAME?|* isn't personal.

  • Voice of the Member: How to let what your members say guide communications.

  • Engagement vs. Opens: Why email open rates is not (and was never!) a measure of engagement. 

 
  • People, Not Personas: Why personas are only a starting point for understanding your members.

  • Two-Way Conversations: How to start conversations with your members that they can actually respond to.

  • Conversations at Scale: How to combine technology and humans to reach all of your members on an individual level.

 

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“In just one month we were able to identify over 200 members that wanted to upgrade to a paid subscription just by asking the simple question, "Would you like to upgrade?" I never realized that our members wanted simple, straightforward communication vs. the daunting, long emails. It's an amazing supplemental form of marketing to pair with our educational content. Did I mention we increased our webinar registrations by 830%...?”

Whitney Kendrick, Chalice Network

PropFuel, 2022