--- title: Conversational Engagement Ebook description: The Conversational Engagement ebook is about how member-based associations can take the basic concepts of communication that work so well one-on-one and apply them at scale. image: https://info.propfuel.com/hubfs/Conversational%20Engagement%20Basic%20Header.png --- FREE EBOOK # Conversational Engagement Stuck on how to get your members to act? Discover the conversational engagement approach! [Download now](https://info.propfuel.com/conversationalengagement-kaiser#download-assets) ![Screen Shot 2022-01-06 at 1.30.46 PM](https://info.propfuel.com/hs-fs/hubfs/Screen%20Shot%202022-01-06%20at%201.30.46%20PM.png?width=1024&height=1426&name=Screen%20Shot%202022-01-06%20at%201.30.46%20PM.png "Screen Shot 2022-01-06 at 1.30.46 PM") ## Download now! Your free ebook will download upon submitting this form. ## What will you learn? | - **Engagement vs. Personalization**: Why \*\|FIRSTNAME?\|\* isn't personal. - **Voice of the Member**: How to let what your members say guide communications. - **Engagement vs. Opens**: Why email open rates is not (and was never!) a measure of engagement.    | - **People, Not Personas**: Why personas are only a starting point for understanding your members. - **Two-Way Conversations**: How to start conversations with your members that they can actually respond to. - **Conversations at Scale**: How to combine technology and humans to reach all of your members on an individual level. | | --- | --- |   [Download now](https://info.propfuel.com/conversationalengagement-kaiser#download-assets) > “In just one month we were able to identify over 200 members that wanted to upgrade to a paid subscription just by asking the simple question, "Would you like to upgrade?" I never realized that our members wanted simple, straightforward communication vs. the daunting, long emails. It's an amazing supplemental form of marketing to pair with our educational content. Did I mention we increased our webinar registrations by 830%...?” Whitney Kendrick, Chalice Network PropFuel, 2022