Member Glances
The Subtle Cues That Drive Engagement, Retention, and Loyalty
You know that feeling when a friend gives you a certain look and you just know what they’re thinking? That’s what this guide is all about—recognizing the subtle, often-overlooked signals your members are sending every day. At PropFuel, we call these “glances.”
This resource explores how associations can spot these quiet cues, like a skipped event or a sudden interest in certifications, and respond in ways that feel personal and timely. It’s not about sending more emails. It’s about asking better questions, listening for intent, and acting on what members really need. Inside, you’ll find 10 common glances, and how to respond to each. We hope you enjoy.
Member Glances Download
About PropFuel
PropFuel turns traditional broadcast emails into interactive conversations across email, your website, and SMS. By asking questions and capturing direct insights, it helps associations connect with members on a more personal, individualized level, enhancing engagement and building stronger relationships.