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NYACP's Single Question Quiz That Doubled Member Satisfaction

NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?

 

What You'll Learn Inside

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  • How NYACP used PropFuel's Ask-Capture-Act method to build an educational quiz campaign.

  • The connection between incremental, consistent value and engagement.

  • How to build a quiz campaign for your association, utilizing built-in industry knowledge of members.

  • How to measure increase or decrease in engagement over time using Net Promoter Score.

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