PropFuel is an engagement platform built to help associations move beyond broadcast-style, digital communications to meaningful, two-way conversational interactions with members. An association's capabilities in PropFuel fill in the gaps of marketing automation tools, helping you learn more about your members by asking questions, as opposed to observing behaviors and making inferences about member needs.

Download the guide to:

• ✓ Learn the key differences between PropFuel and marketing automation systems.

• ✓ Understand the concepts of Conversational Engagement and Voice of the Member.

• ✓ Identify the member listening capabilities in your current tech stack, and any potential gaps.