--- title: "Fireside Fuel: SLA & PropFuel" description: The teams at Special Libraries Association and PropFuel get together in this video-style case study to discuss SLA's insanely successful lapsed member campaign. They discuss the pain point (a lot of lapsed members!), the campaign itself and its ongoing returns - all which come out of asking lapsed members a few simple questions. Watch to see how their membership renewals have increased, and the revenue generated from the campaign (in the tens of thousands)! image: https://info.propfuel.com/hubfs/Screen%20Shot%202022-04-01%20at%2010.17.20%20AM.png --- [![Propfuel Logo](https://info.propfuel.com/hs-fs/hubfs/Brand%20Assets/Propfuel%20Oval%20no%20background.png?width=73&name=Propfuel%20Oval%20no%20background.png)](https://www.propfuel.com/)   [![SLA logo](https://info.propfuel.com/hs-fs/hubfs/Screen%20Shot%202022-03-31%20at%204.16.30%20PM.png?width=175&name=Screen%20Shot%202022-03-31%20at%204.16.30%20PM.png)](https://www.sla.org/)   VIDEO CASE STUDY # How Special Libraries Association Won Back Members by Asking a Few Simple Questions If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!    In this “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Jordan Burghardt, MNA from SLA joins PropFuel team members, Melissa Bittner, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation about their lapsed member campaign in PropFuel that resulted in tens of thousands in membership revenue.  *Play to preview* Video player - Screen Shot 2022-04-01 at 10.17.20 AM - Click to play video   “Our baseline comparison was in January 2022… we had $20,000 in membership revenue. And in February, when we launched this \[campaign\], we had over $66,000 in membership revenue. So we more than tripled our membership revenue in one of the shortest months of the year.” - Jordan Burghardt, MNA, Director of Engagement, Special Libraries Association ### Watch to learn: - How to **strike up a conversation with lapsed members to engage them differently** than what you've been trying (that probably isn't working to bring them back)! - What **questions to ask lapsed members to gain insights** into why they haven't yet renewed. - The **revenue potential for your association** by approaching lapsed members in a new way. Results: $46,000+ one month increase in renewals | Actionable Member Insights | Success Implementing AI + Human Touch   ## Watch Now > “One of the things I’ve really enjoyed about PropFuel is the fact that you can tailor the content to come from your personal email. So I get the responses \[from a campaign\] directly in my inbox and then can begin a dialogue with people. And a lot of times they’re expecting it to be an automated process. So when I start responding to them and talking through like, here are your different options, like “Oh I didn’t realize you that you switched jobs. Are you in between jobs? Do you need the unemployed rate?” Things that allow more of a personalized touch, it’s just been such a phenomenal success." > > - Jordan Burghardt, MNA, Director of Engagement, Special Libraries Association [![Propfuel Oval no background](https://info.propfuel.com/hs-fs/hubfs/Brand%20Assets/Propfuel%20Oval%20no%20background.png?width=100&height=89&name=Propfuel%20Oval%20no%20background.png "Propfuel Oval no background")](https://www.propfuel.com/)