How Special Libraries Association Engaged New Members & Reengaged Lapsed Members

Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?

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What You'll Learn Inside

What questions to ask members to engage new and lapsed members in two-way communication.
The real-time information SLA gained to better understand current needs.
How to start a conversation to encourage members to take action immediately, resulting in won-back members and revenue.

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